Google’s efforts to make their algorithms find, filter and rank the most relevant search results to your queries are always being updated for these reasons. Webmasters are always trying to beat out their competition, which are those sites that appear in the search results ahead of their website.
There is a lot going on online every minute of every day. Here is a great infographic that shares many stats about what’s happeneing during those minutes … Infographic by Visual News
If you have a local business you are at least slightly aware that you need an online presence and you need to try to get people searching online, to find you. There are several things you need to pay attention to to do this effectively. Utilizing Google Places, and optimizing your listing there, is one of them.