Tips to Prepare your Holiday Marketing Email Campaigns for Optimal Success
The holiday buying season is big for most retail businesses and gearing up for the holiday promotions is high on the list. When preparing your holiday email campaigns, do you give thought to the statistics of your previous campaigns, and particularly those of your previous holiday emails?
Research for new email statistic studies can also help to improve your campaigns success.
Here is a link to an article by Website Magazine called “Quick Guide to Better Holiday Emails“. They outline the stats from studies done from large holiday marketing campaigns like those of Target, which presents some interesting information.
Yours may be a local business, but the information applies to you too.
In the article they touch on these main points for your holiday email campaigns:
- Avoid Peak Times
- Be Responsibly Responsive
- Be Local
- Give Them Ideas
- Let ‘Em Know You’re There
They touch on mobile, apps, local businesses and more. A good read for some valuable information if you’re serious about making the most of your holiday marketing emails and efforts to improve over your numbers from last year.
Be sure you are measuring your statistics with Google Analytics installed on your website, or another script that measures your customers and website visitor activities. You can’t improve what you don’t measure.
Tweaking and improving prior campaigns may be as simple as changing a few words or the day and time of your email delivery.
Do different tests with your campaigns on a segment of your list and see what stats you get back. Hire a professional individual or company, if you’re not not confident in understanding the analytics yourself, or not sure how to improve on your campaign.
Just don’t keep doing what you’ve always done if you’re not pleased with the results. There is more you can do and it isn’t always expensive or difficult.