3 Questions Can be Answered with Content
When local businesses get an online presence they need to reflect their understanding of their client or customer and they can do this with their website content. They can best do this with content.
At Sitescape Studio, we like to ask these 3 questions to small business owners to see how well they understand the online needs of their customers. This gives us a better idea of how prepared the business owner is to be online and meet the requirements.
1. If I’m not ready yet to buy, why should I visit your web site?
Most people visit websites to first get some information. If you provide information for people such as product demonstrations, free tips, a how-to or frequently asked questions section, or tips for buying your product or service, you’ve given a legitimate reason for visiting your site.
Helping a customer make the decision to buy or not to buy is particularly helped with tips for buying your product or service and detailing features and benefits.
2. Why should I ever return to your website?
It can take multiple visits to a website before a customer decides to buy. You will need to give them reasons to return to your website or they may end up buying elsewhere. A blog is a good way to keep adding fresh new content to your website, also include updates to product information, announcements, a media page showing new press releases and videos, add timely tips. All of these can be good reasons to bring some customers back multiple times.
A smart business owner thinks like a customer and plays to them that way. So this question indicates how web savvy a business owner is and how committed he is to his customers and their needs. He knows they can get bored seeing the same stuff everywhere else. He needs to stand out and position himself as a provider for his customers.
3. What makes you different then your competition?
We like to hear a company’s unique selling proposition (USP) spoken here. Designing a site around the USP is ideal and even better if a business owner can tell us why his business, product or service is the best and back it up with some proven comparisons and testimonials. Unfortunately most businesses do not have a unique selling proposition and don’t know how to position themselves apart from their competition.
When a local business can answer these questions right out of the gate, they are well on their way to a good online presence and building a good customer base online. Customers will love all the content theyy have to give before they even become customers, giving them reasons to return many times. Once the business adds some social media to this mix, they are sure to do very well and continue getting customers while the competitors that don’t want to put in this kind of effort for helpful content will languish and quickly wonder what happened.