Metalsmiths Sterling’s website was designed for their Canadian market and eventually for their USA online retail customers. The site was to house over 2000 jewelry products and a robust eCommerce software program was necessary and Magento Enterprise was chosen for the job.
This was my first design with Magento and I hope it won’t be my last. Magento has more potential than I was able to tap even with this comprehensive site.
For the Metalsmiths site we incorporated a large product categories dropdown menu, an online registration form, newsletter sign-up form, a pop up menu in the footer (when you hover over it), paypal payment processor integration and account registration for customers.
It is a Magento theme retina ready for high resolution screens. This theme was customized to the companies every request. The dark black background makes the jewelry images POP and presents the gems with class. What matters is that the customer was happy with the website and , in fact, so happy with it, they couldn’t wait to make it live and did so before all the testing was complete! We weathered that wave fast enough and they were making money the first day.