Here is a great infographic for Content Marketing by webmag. It illustrates how Content Marketing is both an art and a science, both of which is needed for a content marketing strategy that will prove most effective, minimizing time and money spent. “Both the artist and scientist want to create impactful content. Yet these two mindsets have different expectations for success.” Finding the sweet spot to balance both mindsets and their contributions to what the content marketing should be, will increase likability for the brand as well as ROI and conversions. The best combined effort, as outlined by the Infographic, includes the 4 fold aspects of; 1) Knowing your strengths, 2) Communication, 3) Practice and 4) the Tools you use. Obviously both are needed for the best content marketing to persuade an audience to pay attention to your content and align them with your ultimate goal, whether that is a purchase, interaction or some other conversion from passive viewer to customer.