Lately it seems many people are jumping on the blogging train and I think it’s a great idea! Blogging is a great way to share your personal passions, things you just love to talk about, and your own special expertise. If you are a business, you have even more reasons to blog, right?
The word ‘blog’ originally came from ‘web log’ which was a technique of updating information on a science experiment website and it caught on with those who saw its further practicality. These are posts entered in a type of loop system; newer posts being on the top and older ones moving down below creating a loop.
A Blog is Different than a Website
A blog differs from a regular website in that websites are composed of ‘Pages’ and a Blog is a series of ‘Posts’ that are archived based on dates and/or categories and tags. Categories being subjects and tags are keywords.
Businesses can blog about their area of expertise and use a blog to engage their customers, talking about products, services and offering specials and educational information. Customers can leave comments on a blog, where they can’t on a regular website, and this can create a more personal connection for customers with their favorite stores and brands.
Personal blogs can make an expert out of a newbie in no time too! With blogs you also have the ability to create a name for yourself, offer a means for others to sign up for your posts via email or for your newsletter or upcoming product, if you were going to write a manual for instance.
Integrate Social Media into Your Blog
You can also integrate a Facebook Page, Twitter, LinkedIn, and Google Plus pages with your blog and get followers from many places. People interested in what you have to say can be found on all of these social media sites. Use social media marketing to help get the word out about your blog and to attract the interest and attention of people that are interested in what you’re blogging about.
As you probably already know, when people ‘Like’ and share your website on Facebook, Tweet about it on Twitter and these other sites, their followers and friends can share it too. This means your blog can get promoted by many people you don’t even know. It is very effective marketing.
WordPress is one of the best CMS (content management systems) to use for your blogging (in my opinion), although there are several others out there. These are all free. WordPress does offer the option of setting up your own hosted domain without using their hosting. This means you own your own blog. Staying with their free service, or that of Blogger, Tumblr or any other means they actually have the control of your blog. Should they close down for any reason, your blog goes with it. For this reason I recommend people, and especially businesses, use WordPress, get separate hosting and their own domain name.
I may have just raised some questions for you if you are unsure about hosting and domain names, as well as blogging, but just ask and I will answer you as clearly as I can.
A Blog Video
Here’s a little video for you I found on Youtube about what a blog is. Enjoy.